The sun-soaked hip-hop anthem “Turn It Up” by Alice Oh was released on July 18, 2025, and is meant to be listened to loudly and with positive energy. This song is the epitome of summertime energy in audio form, featuring Miami-style beats, head-nodding bass, and a flow that evokes Will Smith’s charisma from his golden years.
Turn It Up provides the ideal balance of rhythm, coziness, and enjoyment, whether you’re driving with the windows down, hosting a rooftop party, or hitting the beach.
The Sound: Funky, Punchy, Irresistible
Turn It Up captivates you from the first beat thanks to its strong bassline and punchy kick groove. Smooth phaser effects on the vocals add texture, and the flow remains tight and assured throughout the production, which is sleek but soulful. The clean, catchy chorus is meant to be shouted back at full volume in unison.
It’s lively, joyful, and designed to get you moving, giving it that classic charm with a contemporary twist.
Alice Oh is a French-American duo that boldly blends pop-rock with touches of rap.
Formed by American singer Alyssa J. and French musician Fred L. , the band delivers a unique sound, mixing catchy melodies, powerful riffs, and hard-hitting flows.
With their debut EP released in March 2024, Alice Oh makes a strong impression, exploring universal themes with raw energy and rare authenticity. With infectious choruses and impactful lyrics, their music serves as a bridge between cultures and styles.
When the sun is out and life is good, you listen to songs like “Turn It Up.” Alice Oh creates a feel-good anthem that is ideal for summer 2025 and beyond with its catchy rhythm, well-produced music, and unmistakable charm.
