VANITY, a rising star from Summerville, South Carolina, collaborates with KINGJAY on the poignant and reflective song “FOCUS,” which delves deeply into personal development, resiliency, and self-improvement. The song, which was released on September 12, 2025, depicts the difficulty of letting go of bad habits and escaping destructive cycles in order to remain true to one’s purpose.
“FOCUS,” which is based on a smooth yet powerful beat, demonstrates VANITY’s dynamic range by striking a balance between confident flow and expressive lyrics, with faint pop, rock, and EDM influences interwoven with the rap and hip-hop base. The addition of depth and balance by KINGJAY enhances the song’s sonority and emotional impact.
The song inspires listeners to think, maintain self-discipline, and concentrate on becoming their best selves through striking metaphors about purification and redemption.
Presently launching a seven-song project, VANITY is forging a path characterized by genuineness, adaptability, and audacious creative expression. He demonstrates in “FOCUS” that genuine transformation can result from remaining true to one’s path despite hardship.
Check out VANITY for more inspirational releases and stream “FOCUS” by VANITY & KINGJAY on all major platforms.
