The gritty West Coast anthem “In Da Air,” which features none other than hyphy legend Keak Da Sneak, marks the return of San Francisco rapper Rich Bout-It. Rich Bout-It, who has a strong foundation in the hustle-driven mindset and street culture of the Bay Area, gives an honest and genuine performance that is a reflection of his personal experiences. His unpolished performance blends in perfectly with the upbeat production, producing a sound that is powerful yet hits hard.
With its bouncy rhythms, street-tested swagger, and trunk-rattling bass, “In Da Air” is a full-fledged Bay Area slapper. Rich’s contemporary gritty sound combines with Keak Da Sneak’s distinctively raspy cadence to create a single, powerful track that unites two generations of Bay rap. It’s the sort of record that makes you want to proudly ride through your city and throw your T’s up.
This song is a statement rather than merely a collaboration. “In Da Air” pushes the hyphy movement’s energy into a new era while paying tribute to its origins. It’s a must-have for playlists honoring West Coast heat, street anthems, and independent hustle because it’s expertly mixed and constructed for maximum impact.
